okko x Nikolsky Dvor
task
To attract the attention of city residents to the okko service through an unusual installation in city parks.
solution
A modern take on a familiar tradition. Instead of the usual toys and garlands, digital trees are decorated with three rows of interactive digital panels, and visitors themselves will be invited to choose the visual design and “light up” the tree.
By scanning the QR code installed on the art object, the user will gain access to the theme of "decorating" the Christmas tree. Four thematic collections will be available: general, sports, children's, cinema and TV series. Each broadcast is accompanied by still frames, during which guests of the locations can take spectacular photos.
By scanning the QR code installed on the art object, the user will gain access to the theme of "decorating" the Christmas tree. Four thematic collections will be available: general, sports, children's, cinema and TV series. Each broadcast is accompanied by still frames, during which guests of the locations can take spectacular photos.
result
Until January 25, 2022, residents and guests of Russian capitals will be able to light the most unusual Christmas trees in a digital format. Interactive Christmas trees of the Okko multimedia service, part of the Sber ecosystem, can be seen in popular locations in Moscow and St. Petersburg: in the Gorky Park of Culture and Leisure, Sokolniki, and in the courtyard of the Nikolskie Ryady public space in St. Petersburg.
